Course Resources Archive
Events Management and Marketing Management and Branding (BA) - Joint Honours Full Time - Course Map
For current students who started their course in 2011/12 academic year and earlier.
- Course Code: EVMAMMB
- Course Leader: Magdalena Gonzalez Triay / Chantal Laws
- Senior Tutor(s):
Each module taken by a student has a credit value (measured in Credit Accumulation and Transfer [CAT] points). Approximately 10 hours of total study time is required per CAT credit. A full-time year is equivalent to 120 CATs for students on an Undergraduate course.
To achieve an undergraduate award a student must accumulate a particular number of CATs at Level 4, 5 or 6 as illustrated below:
Bachelors Degree without Honours: 300 CATs
Bachelors Degree with Honours: 360 CATs (or 480 with year-long placement)
Level 5
Level 5 Notes:Students wishing to pursue a subject specialism must take EVM221 or EVM231 or EVM241.Students wishing to take TRM206: International Field Trip should make an appointment with the TRM Course Leader to discusss this before selecting the module. |
|
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| EVM202: Event Operation Management
Prerequisites: Before taking this module you must pass EVM101 or pass EVM102 |
30 |
| EVM203: Risk Management | 15 |
| MS5101: Marketing Research and Analysis
Restrictions: Cannot be counted with MM206 |
30 |
| MS5103: Marketing Management
Restrictions: Cannot be counted with module BMN203 or BM5103 or MM203 |
15 |
| Other modules that can be counted toward your programme include: | |
| BM5101: Managing Business Operations
Restrictions: Cannot be counted with BM203 or BMN201 Prerequisites: Before taking this module you must pass BMN102 or pass BM4101 |
30 |
| EVM200: Industrial Placement | 120 |
| EVM201: Management in the Service Sector | 15 |
| EVM204: Information for Decision Making
Prerequisites: Before taking this module you must pass EVM103 |
15 |
| EVM205: Celebratory and Life Stage Events | 15 |
| EVM221: Planning Music and Cultural Events
Prerequisites: Before taking this module you must pass EVM121 |
15 |
| EVM231: Planning Business Events
Prerequisites: Before taking this module you must pass EVM131 |
15 |
| EVM241: Planning Sporting Events
Prerequisites: Before taking this module you must pass EVM141 |
15 |
| HPM205: Marketing the Leisure Experience
Prerequisites: Before taking this module you must pass HPM103 |
15 |
| LSM202: Professional Perspectives | 15 |
| LSM203: Research Methods | 15 |
| MS5102: e-Marketing
Restrictions: Cannot be counted with MM210 |
15 |
| MS5104: New Product and Brand Development
Restrictions: Available only to Advertising and Marketing (MMB, MMS and ADV) students |
15 |
| MS5105: Marketing and Consumer Law
Restrictions: Cannot be counted with MM205 |
15 |
| MS5301: International Marketing
Restrictions: Cannot be counted with MM209 Prerequisites: Before taking this module you must pass MM104 or pass MS4301 |
15 |
| MS5406: Work Placement
Restrictions: Cannot be counted with MMB229 and MAC229 |
120 |
| TRM203: Human Resource Management | 15 |
| TRM204: Managing Across Cultures | 15 |
| TRM206: International Field Trip | 15 |
Level 6
Level 6 Notes:MM399: Students shoudl register on SEM2 B22 run, SEM1 (A11 run) is for resits students. |
|
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| MS6101: Strategic Marketing
Restrictions: Cannot be counted with MM303 |
15 |
| MS6102: How Brands Work
Prerequisites: Before taking this module you must pass MM203 or pass MS5103 |
15 |
| To complete your programme you must pass a minimum of 15 credits from the following: | |
| EVM301: The Politics and Economics of Large-Scale Events
Prerequisites: Before taking this module you must pass EVM202 |
15 |
| EVM302: Contemporary Issues in Events Management | 15 |
| To complete your programme you must pass a minimum of 15 credits from the following: | |
| EVM390: Dissertation
Prerequisites: Before taking this module you must pass LSM203 |
30 |
| EVM399: Investigative Study | 15 |
| MS6133: Dissertation
Restrictions: Cannot be counted with BMN316, MS6199 or MM399 or MM333, MM334 or equivalent. |
30 |
| MS6199: Investigative study
Restrictions: Cannot be counted with MS6133, MM333, MM334 or MM399 or BMN399 or equivalent. |
15 |
| Other modules that can be counted toward your programme include: | |
| BM6105: Managing Change
Restrictions: Cannot be counted with BMN312 |
15 |
| BM6106: New Business Enterprise
Restrictions: Cannot be counted with modules BM5201, BUE201 or EVM304 or BMN313 |
15 |
| EVM303: Financial Analysis for Managers
Prerequisites: Before taking this module you must pass EVM103 |
15 |
| EVM304: New Business Development | 30 |
| HPM302: Communications and Marketing
Prerequisites: Before taking this module you must pass HPM205 |
15 |
| LSM304: The Practice of Mentoring
Prerequisites: Before taking this module you must pass EVM103 Corequisites: While taking this module you must pass LSM305 |
15 |
| LSM305: Career Perspectives
Prerequisites: Before taking this module you must pass 1 module from {LSM200, EVM200, HPM200, TRM200} |
15 |
| MS6103: Greener Consumption: Challenging the Consumerist Society
Restrictions: Cannot be counted with MM314 |
30 |
| MS6104: Services Marketing
Restrictions: Cannot be counted with MM302 |
15 |
| MS6105: Relationship Marketing
Restrictions: Cannot be counted with MM308 |
15 |
| MS6301: Cultural Issues in International Marketing
Restrictions: Cannot be counted with MM313 |
15 |
| MS6302: International Marketing Strategies
Restrictions: Cannot be counted with MM311 Prerequisites: Before taking this module you must pass MM104 or pass MS4301 |
15 |
| TRM303: Strategic Human Resource Management
Prerequisites: Before taking this module you must pass TRM203 |
15 |
| TRM304: Corporate Strategy
Prerequisites: Before taking this module you must pass EVM201 or pass HPM202 or pass HPM205 |
15 |
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