Home / Course Resources Archive

Course Resources Archive

Undergraduate Module Descriptors 2012/13
Back Home
Save As Word Doc

HPM302: Communications and Marketing

Module Title Communications and Marketing
Module Code HPM302
Module Tutor John Colvin
School Leisure
CAT Points 15
Level of Study 6
Pre-requisites Before taking this module you must pass HPM205
Co-requisites None
Restrictions None
Brief Description The module will cover the theoretical concepts and nature of marketing communications and its application in practice developing integrated marketing communications (IMC) strategies and plans. New digital media development and deployment will be considered. For non-marketers, marketing communications is marketing and in many organisations communications skills are highly valued. Consumers, particularly in “leisure” choice are “bombarded” with messages and often these are ignored or miss-interpreted. This module develops understanding of practice supported by underpinning theory. Also, it will show students the key aspects of developing an IMC including the role of new digital media.
Indicative Syllabus The module will cover the nature of marketing communications; theories/models of the communications process, the role of market research in marketing communications; integrated marketing communications strategies and tactics (IMCs); relationship marketing, offensive and guerrilla marketing and evaluation and development of e-media (web site development and deployment) Teaching and learning activities will include lectures, seminars and practical web site
Learning Outcomes

i. Knowledge and Understanding
On completion of this module students should be able to:
a) Critically evaluate marketing communication strategies and campaigns
b) Synthesise concepts and theories from a range of marketing disciplines and integrate to formulate an IMC
c) Evaluate the impact of information technologies and developments in e-commerce on marketing communications strategy and practice.
d) Critically evaluate the impact of new digital media on IMC
e) Develop an effective, accessible web site



ii. Skills
Students will be given the opportunity to develop their key skills in the following areas during the course of this module:
Area 2: Communication and literacy
Area 3: Problem solving
Area 4: Independent learning and working
Area 5: Working with others
Area 6: ICT
Learning and Teaching Activities

Staff/student contact: approx. 20%
Student directed study: approx. 80%
Assessment (For further details see the Module Guide) 001: 60% Coursework: Standard: 1500 words or equivalent
002: 40% Written Exam: End of year, unseen, closed book: 2.00 hours
Special Assessment Requirements None
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

Important

Please note the course resources in this website are archived versions from previous years.

Course resources for the current years of entry are available to staff and students on Infonet.

Prospective students should use our Courses information as a starting point.

Old Archive

Course resources prior to 2012/13 can still be found in the original Maps and Descriptors Archive.

© 2015-21 University of Gloucestershire, The Park, Cheltenham, GL50 2RH. Telephone +44 (0)844 8010001.
Company Registration Number 06023243. VAT Number GB 886 1439 87.

Connect with us:

The Growth Hub Students' Union - University of Gloucestershire
back to top
An error has occurred. This application may no longer respond until reloaded. Reload 🗙