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Undergraduate Module Descriptors 2012/13

EVM202: Event Operation Management

Module Title Event Operation Management
Module Code EVM202
Module Tutor John Lannon
School Leisure
CAT Points 30
Level of Study 5
Pre-requisites Before taking this module you must pass EVM101 or pass EVM102
Co-requisites None
Restrictions None
Brief Description This module enables students to apply theories that relate to the events management sector by offering them the opportunity to undertake some operational management responsibilities through the planning and organisation of a real event, they are then tasked to reflect upon their learning experiences.
Indicative Syllabus This module evaluates a range of theories required to run an event, these include: marketing; merchandising; sponsorship; planning; finance; legislation; management of support services; facilities management and workspace design. It then allows students to practice these theories by undertaking the planning and operation of "real" event.
Learning Outcomes

i  Knowledge and Understanding
On completion of this module students should be able to:
a) evaluate the growing range and extent of special events and their venues;
b) develop knowledge and understanding of the event planning process and utilise this knowledge by applying it to a real event;
c) analyse and evaluate the different components involved in organising and running an event.



ii. Skills
Area 1: Application of numerical techniques
Area 2: Communication and literacy
Area 3: Problem solving
Area 5: Working with others
Area 7: Specific vocational skills Which are to:
a) undertake the planning and organising of a real event;
b) analyse and identify possible problems within the context of an event and propose strategies to minimise associated risks.

Learning and Teaching Activities

Lectures and tutorials 17%;
Reading - 20%;
Preparing written work -23%;
Planning, organising and running the event - 40%

Assessment (For further details see the Module Guide) 001: 10% Practical Assessment: In-class: Group Presentation 15 minutes
002: 15% Coursework: Group work 3000 words
003: 40% Practical Assessment: In-class: Group project 3000 words or equivalent
004: 35% Practical Assessment: In-class: Practical: 2500 words or equivalent
Special Assessment Requirements None
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

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