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TRM304: Corporate Strategy

Module Title	Corporate Strategy
Module Code	TRM304
Module Tutor	Keith Donne
School	Leisure
CAT Points	15
Level of Study	6
Pre-requisites	Before taking this module you must pass EVM201 or pass HPM202 or pass HPM205
Co-requisites	None
Restrictions	None
Brief Description	This module is designed to provide the student with an understanding of strategic management principles, theory and analytical frameworks, which are then applied to the "leisure" industry to consider how organisations can manage their resources and competition, to achieve long run competitive advantage.
Indicative Syllabus	The module takes the student through principles of strategic analysis, using a single case study for both assessments to emphasise the processual nature of prescriptive strategic management. The student is challenged to critically evaluate this process and its analytical frameworks in different "leisure" organisation contexts, and to synthesise their own critical understanding of the uses and limitations of strategic management principles.
Learning Outcomes	i. Knowledge and Understanding On completion of this module students should be able to: a) critically analyse a leisure organisation's external industry environment to identify key opportunities and threats; b) critically analyse a leisure organisation's internal environment to identify key strengths and weaknesses and synthesise its core competences; c) critically evaluate a leisure organisation's strategic options and recommend alternative choices; d) critically evaluate strategic management theory and strategy in practice in the leisure industry, with respect to each other. ii. Skills Students will be given the opportunity to develop their key skills in the following areas during the course of this module: Area 1: Application of numerical techniques Area 2: Communication and literacy Area 3: Problem solving Area 4: Independent learning and working Area 5: Working with others Area 6: ICT
Learning and Teaching Activities	Staff/student contact (18%) Independent learning (42%) Assignment preparation (40%)
Assessment (For further details see the Module Guide)	001: 50% Coursework: Standard: 2000 words or equivalent 002: 50% Coursework: Standard: 2000 words or equivalent
Special Assessment Requirements	None
Indicative Resources	The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

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