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Undergraduate Module Descriptors 2012/13
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MS5105: Marketing and Consumer Law

Module Title Marketing and Consumer Law
Module Code MS5105
Module Tutor Alan Davies
School Business and Management
CAT Points 15
Level of Study 5
Pre-requisites None
Co-requisites None
Restrictions Cannot be counted with MM205
Brief Description

This module aims to develop a critical understanding of the way in which the law acts as a framework for marketing activities. Students will examine the creation of business contracts and a business's legal obligations when providing goods or services to businesses and to consumers

Indicative Syllabus

English legal system, contract law including the sale of goods and services, negligence and product liability, civil and criminal law relating to advertising, intellectual property law.

Learning Outcomes

A student passing this module should be able to:

  1. Demonstrate a fundamental understanding of the English legal system.
  2. Analyze business contracts, including the effect on them of UK and EU legislation concerning unfair terms, and the legal implications of non-performance of such contracts.
  3. Contrast negligence and statutory liability for defective products.
  4. Recognize the legal implications of advertising.
  5. Demonstrate basic understanding of the law relating to copyright, patents, trademarks and passing off, and its significance for marketing practice.
  6. Analyze problems in Marketing and Consumer Law, apply the legal principles studied to these problems and present well supported conclusions, both orally and in writing.
Learning and Teaching Activities Scheduled Contact Hours: 24
Independent Learning Hours: 126
Assessment (For further details see the Module Guide) 001: 40% Written Exam: Inclass, digital mulitple choice: Unknown hours
002: 60% Coursework: Individual, standard written: 2000 words or equivalent
Special Assessment Requirements
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

Important

Please note the course resources in this website are archived versions from previous years.

Course resources for the current years of entry are available to staff and students on Infonet.

Prospective students should use our Courses information as a starting point.

Old Archive

Course resources prior to 2012/13 can still be found in the original Maps and Descriptors Archive.

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