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Undergraduate Module Descriptors 2012/13
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MS6104: Services Marketing

Module Title Services Marketing
Module Code MS6104
Module Tutor Xian (Lily) Wang
School Business and Management
CAT Points 15
Level of Study 6
Pre-requisites None
Co-requisites None
Restrictions Cannot be counted with MM302
Brief Description

This module will explore and consider a range of views about the rapidly growing field of services marketing. It will take a conceptual perspective and encourage students to develop the application of these concepts to service industries and the service elements of traditional manufacturing organizations.

Indicative Syllabus
  • Understanding service products, customers and markets
  • Applying services in competitive markets
  • Managing customer interface
Learning Outcomes

By the end of the module, students should be able to:

  1. Appraise the characteristics of services and critically evaluate the implications of these for marketing management in services.
  2. Understand the key issues in managing customer interfaces in a complex and changing environment.
  3. Develop skills in independent learning and working: students will be required to research a 'Services' organisation.
  4. Develop skills in communication and literacy: written communications are assessed in the assessment.
Learning and Teaching Activities Scheduled Contact Hours: 24
Independent Learning Hours: 126
Assessment (For further details see the Module Guide) 001: 100% Coursework: Individual, standard written: 2000 words or equivalent
Special Assessment Requirements
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

Important

Please note the course resources in this website are archived versions from previous years.

Course resources for the current years of entry are available to staff and students on Infonet.

Prospective students should use our Courses information as a starting point.

Old Archive

Course resources prior to 2012/13 can still be found in the original Maps and Descriptors Archive.

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