Course Resources Archive
Advertising (BA) - Single Honours Full Time - Course Map
For current students who started their course in 2012/13 academic year and later.
- Course Code: ADVDG
- Course Leader: Frank Holmes
- Senior Tutor(s):
Each module taken by a student has a credit value (measured in Credit Accumulation and Transfer [CAT] points). Approximately 10 hours of total study time is required per CAT credit. A full-time year is equivalent to 120 CATs for students on an Undergraduate course.
To achieve an undergraduate award a student must accumulate a particular number of CATs at Level 4, 5 or 6 as illustrated below:
Bachelors Degree without Honours: 300 CATs
Bachelors Degree with Honours: 360 CATs (or 480 with year-long placement)
Level 4
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| AD4001: Creative Skills
Restrictions: Available only to undergraduate students studying on courses within the School of Art & Design |
15 |
| AD4003: Communication and Visual Culture 1
Restrictions: Available only to undergraduate students studying on Advertising, Graphic Design or Illustration courses within the School of Art & Design. |
15 |
| AD4004: Communication and Visual Culture 2
Restrictions: Available only to undergraduate students studying on Advertising, Graphic Design or Illustration courses within the School of Art & Design. Corequisites: While taking this module you must pass AD4003 |
15 |
| AD4009: Photography and Art Direction
Restrictions: Available only to undergraduate students studying on Advertising and Photography: Editorial & Advertising courses. |
15 |
| AD4101: An Introduction to Advertising
Restrictions: Available only to Advertising students |
30 |
| AD4102: Advertising Language
Restrictions: Available only to Advertising students. |
15 |
| AD4103: Advertising Design
Restrictions: Available only to Advertising students. |
15 |
Level 5
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| AD5000: Professional Practice
Restrictions: Available only to undergraduate students studying on courses within the School of Art and Design |
15 |
| AD5003: Contemporary Issues in Design | 15 |
| AD5101: Creative Advertising
Restrictions: Available only to Advertising students. Prerequisites: Before taking this module you must pass AD4101 |
15 |
| AD5102: Illustration for Advertising
Restrictions: Available only to Advertising, Radio Production, TV Production, and Marketing students. |
15 |
| AD5103: Outdoor Advertising
Prerequisites: Before taking this module you must pass AD4101 |
15 |
| AD5104: Direct Marketing
Restrictions: Available only to Advertising, Radio Production, TV Production, and Marketing students. |
15 |
| AD5105: Advertising Agency
Restrictions: Available only to Advertising, Radio Production, TV Production, and Marketing students. |
15 |
| MS5104: New Product and Brand Development
Restrictions: Available only to Advertising and Marketing (MMB, MMS and ADV) students |
15 |
Level 6
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| AD6000: Dissertation: Major Research Project
Restrictions: Available only to undergraduate students studying on courses within the School of Art & Design |
30 |
| AD6002: Creative Awards
Restrictions: Available only to undergraduate students studying on Advertising and Graphic Design courses. |
30 |
| AD6101: Creative Portfolio
Restrictions: Available only to Advertising students and Visual Communication (Level 6) Students. |
30 |
| AD6103: Creative Exhibition
Restrictions: Available only to Advertising students. Prerequisites: Before taking this module you must pass AD5000 |
30 |
Level 4
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| AD4001: Creative Skills
Restrictions: Available only to undergraduate students studying on courses within the School of Art & Design |
15 |
| AD4003: Communication and Visual Culture 1
Restrictions: Available only to undergraduate students studying on Advertising, Graphic Design or Illustration courses within the School of Art & Design. |
15 |
| AD4004: Communication and Visual Culture 2
Restrictions: Available only to undergraduate students studying on Advertising, Graphic Design or Illustration courses within the School of Art & Design. Corequisites: While taking this module you must pass AD4003 |
15 |
| AD4009: Photography and Art Direction
Restrictions: Available only to undergraduate students studying on Advertising and Photography: Editorial & Advertising courses. |
15 |
| AD4101: An Introduction to Advertising
Restrictions: Available only to Advertising students |
30 |
| AD4102: Advertising Language
Restrictions: Available only to Advertising students. |
15 |
| AD4103: Advertising Design
Restrictions: Available only to Advertising students. |
15 |
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