Course Resources Archive
AD4003: Communication and Visual Culture 1
| Module Title | Communication and Visual Culture 1 |
|---|---|
| Module Code | AD4003 |
| Module Tutor | Stuart Wilding |
| School | Art and Design |
| CAT Points | 15 |
| Level of Study | 4 |
| Pre-requisites | None |
| Co-requisites | None |
| Restrictions | Available only to undergraduate students studying on Advertising, Graphic Design or Illustration courses within the School of Art & Design. |
| Brief Description | The module aims to introduce students to a range of theoretical perspectives that explore how visual images are read. Key visual examples and issues will be examined and their relationship to their historical, social and cultural contexts expounded. |
| Indicative Syllabus | p>A range of Graphic Design, Illustration and Advertising artifacts are interrogated with reference to theoretical perspectives on visual communication and culture. Students engage with evaluating and interpreting a broad range of theoretical and historic perspectives in relation to their individual field as well as a broader arena of visual communication and culture.
Through reflection on important milestones in the history of communication and culture students are introduced to discourses around the production and consumption of design, images and illustration, and the communication theories and models of analysis that have developed around them.
Developing research methods, academic writing and referencing skills are key elements of this module. |
| Learning Outcomes | A student passing this module should be able to: 1. Demonstrate a broad understanding of a range of theoretical and historic perspectives on visual culture and communication and its terminology. Appreciate that areas of this knowledge base are open to ongoing debate and reformation. 2. Demonstrate the ability to evaluate information and use it to plan and develop investigative strategies and written responses. 3. Write structured academic essays that communicate arguments and conform to academic conventions.? Reflect on own capabilities in key areas and engage in development activity through guided self-direction. Take responsibility for the quality of outputs. |
| Learning and Teaching Activities | Scheduled Contact Hours: 24 Independent Learning Hours: 126 |
| Assessment (For further details see the Module Guide) | 001: 50% Coursework: Individual, portfolio: 2000 words or equivalent 002: 50% Coursework: Individual, standard written: 2000 words or equivalent |
| Special Assessment Requirements | |
| Indicative Resources | The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide. |
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