Course Resources Archive

This module aims to reinforce the practice of working as part of a 'Creative Team', as copywriter or art director. Students will be given a choice of 'live' project briefs set by industry professionals and advertising agencies and are asked to deliver formal presentations of creative work to senior ‘creatives’ on location.

Students will be encouraged to work together in creative teams as art directors or copywriters to discuss and share their ideas. The module aims to bring the 'real world' of advertising to students, by inviting a number of top industry professionals to set and critique live briefs. Practical project work will focus on the briefs set by external agencies, and will require students to present finished campaigns at agency locations.

A student passing this module should be able to:

1.      Demonstrate the ability to conceive ideas, manage the creative process, evaluate information and use it to plan for agency presentations.

2.      Understand the role and purpose of the ‘creative team’, and the benefit of sharing ideas and building teamwork.

3.      Appreciate the interaction between brands, clients, agencies, art directors and copywriters and the implications for successful creative work.

4.      Understand the notion of 'creative team' in terms of workload, commitment and professionalism.

5.      Identify and develop the skills necessary for effective art direction and copywriting.

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.