Course Resources Archive
Marketing Management Studies (BA) - Single Honours Full Time - Course Map
For current students who started their course in 2012/13 academic year and later.
- Course Code: MMNDG
- Course Leader: Paul Hopkinson
- Senior Tutor(s):
Each module taken by a student has a credit value (measured in Credit Accumulation and Transfer [CAT] points). Approximately 10 hours of total study time is required per CAT credit. A full-time year is equivalent to 120 CATs for students on an Undergraduate course.
To achieve an undergraduate award a student must accumulate a particular number of CATs at Level 4, 5 or 6 as illustrated below:
Bachelors Degree without Honours: 300 CATs
Bachelors Degree with Honours: 360 CATs (or 480 with year-long placement)
Level 4
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| EF4131: Report and Essay Writing for non-native speakers
Restrictions: Not available to native speakers of English or non-native speakers who have an IELTS score in excess of 6.5 (or equivalent). Where there is doubt over English capability acceptance will be at the discretion of the module tutor, based on a language assessment. |
15 |
| EF4133: English for Academic Purposes 1
Restrictions: Not available to native speakers of English or non-native speakers who have an IELTS score in excess of 6.5 (or equivalent). Where there is doubt over English capability acceptance will be at the discretion of the module tutor, based on a language assessment. |
15 |
| MS4101: Introduction to Marketing
Restrictions: Cannot be counted with MM102 or MM105 |
15 |
| MS4102: Customer Behaviour
Restrictions: Cannot be counted with MM107 |
15 |
| MS4103: Marketing Skills I
Restrictions: Cannot be counted with MM107 |
15 |
| MS4104: Marketing Skills II
Restrictions: Cannot be counted with MM108 |
15 |
| MS4201: Marketing Communications | 15 |
| MS4301: Understanding International Markets
Restrictions: Cannot be counted with MM104 |
15 |
Level 5
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| EF5230: English for Academic Purposes 2
Restrictions: Not available to native speakers of English or non-native speakers who have an IELTS score in excess of 7 (or equivalent). Where there is doubt over English capability acceptance will be at the discretion of the module tutor, based on a language assessment. |
15 |
| EF5231: Academic writing for Non Native Speakers of English
Restrictions: Not available to native speakers of English or non-native speakers who have an English language level in excess of IELTS (or equivalent). Where there is doubt over English capability acceptance will be at the discretion of the module tutor and an in house language assessment. |
15 |
| MS5101: Marketing Research and Analysis
Restrictions: Cannot be counted with MM206 |
30 |
| MS5103: Marketing Management
Restrictions: Cannot be counted with module BMN203 or BM5103 or MM203 |
15 |
| MS5301: International Marketing
Restrictions: Cannot be counted with MM209 Prerequisites: Before taking this module you must pass MM104 or pass MS4301 |
15 |
| To complete your programme you must pass a minimum of 30 credits from the following: | |
| BM5109: Managing Corporate Responsibility
Restrictions: Cannot be counted with BMN213 |
15 |
| MS5104: New Product and Brand Development
Restrictions: Available only to Advertising and Marketing (MMB, MMS and ADV) students |
15 |
| MS5203: e-Interactivity and Social Media | 15 |
Level 6
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| MS6101: Strategic Marketing
Restrictions: Cannot be counted with MM303 |
15 |
| MS6102: How Brands Work
Prerequisites: Before taking this module you must pass MM203 or pass MS5103 |
15 |
| To complete your programme you must pass a minimum of 15 credits from the following: | |
| MS6133: Dissertation
Restrictions: Cannot be counted with BMN316, MS6199 or MM399 or MM333, MM334 or equivalent. |
30 |
| MS6199: Investigative study
Restrictions: Cannot be counted with MS6133, MM333, MM334 or MM399 or BMN399 or equivalent. |
15 |
| To complete your programme you must pass a minimum of 30 credits from the following: | |
| MS6103: Greener Consumption: Challenging the Consumerist Society
Restrictions: Cannot be counted with MM314 |
30 |
| MS6104: Services Marketing
Restrictions: Cannot be counted with MM302 |
15 |
| MS6105: Relationship Marketing
Restrictions: Cannot be counted with MM308 |
15 |
| MS6302: International Marketing Strategies
Restrictions: Cannot be counted with MM311 Prerequisites: Before taking this module you must pass MM104 or pass MS4301 |
15 |
| Other modules that can be counted toward your programme include: | |
| BM6105: Managing Change
Restrictions: Cannot be counted with BMN312 |
15 |
| BM6106: New Business Enterprise
Restrictions: Cannot be counted with modules BM5201, BUE201 or EVM304 or BMN313 |
15 |
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