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Undergraduate Module Descriptors 2012/13
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MS4104: Marketing Skills II

Module Title Marketing Skills II
Module Code MS4104
Module Tutor Mike Flynn
School Business and Management
CAT Points 15
Level of Study 4
Pre-requisites None
Co-requisites None
Restrictions Cannot be counted with MM108
Brief Description

This module is designed to help first year students develop specific personal and professional skills required to become an effective manager. This module offers a selection of options from which students choose two.
Indicative Syllabus

You will make two choices from a list of activities including some of the following:

  1. Placement Preparation
  2. Key PC software applications
  3. Marketing Communications
  4.  Business Maths
  5. Running an Interview
  6. Further presentation skills
  7. Trade Marketing
  8. How to be a Marketing Researcher
  9. Participation in a field trip
  10. Business in Film and Literature
  11. Research Project
Learning Outcomes

A student passing this module should be able to:

  1. Understand the personal and organizational value of thinking laterally and creatively.
  2. Have a more fully-developed appreciation of the relationship between transferable skill acquisition and future employability.
  3. Understand the key issues of skills in relation to practice.
  4. Be able to identify the most appropriate sources of career opportunities.
  5. Acquire a grounding for the future study of business.
Learning and Teaching Activities Scheduled Contact Hours: 30
Independent Learning Hours: 120
Assessment (For further details see the Module Guide) 001: 50% Coursework: Individual, other: depends of option chosen, 1500 words or equivalent
002: 50% Coursework: Individual, other: depends of option chosen, 1500 words or equivalent
Special Assessment Requirements
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

Important

Please note the course resources in this website are archived versions from previous years.

Course resources for the current years of entry are available to staff and students on Infonet.

Prospective students should use our Courses information as a starting point.

Old Archive

Course resources prior to 2012/13 can still be found in the original Maps and Descriptors Archive.

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