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Undergraduate Module Descriptors 2012/13
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MS4103: Marketing Skills I

Module Title Marketing Skills I
Module Code MS4103
Module Tutor Mike Flynn
School Business and Management
CAT Points 15
Level of Study 4
Pre-requisites None
Co-requisites None
Restrictions Cannot be counted with MM107
Brief Description

This module develops those generic transferable and study skills required to facilitate students' successful progression through their levels of study and into their careers and marketers as business people. This module will help students discover how a manager can learn, develop, work with others, and share what they know.

Indicative Syllabus
  1. Writing skills: developing effective arguments and writing in a structured way in reports, essays and reflective papers
  2. Researching and referencing properly for essays  and reports, using Harvard Referencing
  3. Critiquing reference material:  critically analyzing sources such as books, journals, and case studies.
  4. Group work:  via marketing project -- working effectively with others; making a contribution; and supporting others. 
  5. Reflecting on learning achieved and strengths & weaknesses which need to be addressed.
  6. Presentation skills: giving informal and formal presentations to managers    

 
Learning Outcomes

A student passing this module should be able to:

  1.  Think logically, critically and reflectively. 
  2. Work independently and effectively with others, in a professional manner.
  3. Communicate effectively in writing and through presentations.
  4. Critically evaluate personal development goals and achievements.
  5.  Improve skills such as: Communications and literacy;Analysis and problem solving; Independent learning and group work; Information and Communications Technology.
  6. Understand the personal & organisational value of thinking laterally & creatively.
Learning and Teaching Activities Scheduled Contact Hours: 36
Independent Learning Hours: 114
Assessment (For further details see the Module Guide) 001: 50% Coursework: Individual, standard written: 1200 words or equivalent
002: 50% Coursework: Group work, other: 1500 words or equivalent
Special Assessment Requirements
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

Important

Please note the course resources in this website are archived versions from previous years.

Course resources for the current years of entry are available to staff and students on Infonet.

Prospective students should use our Courses information as a starting point.

Old Archive

Course resources prior to 2012/13 can still be found in the original Maps and Descriptors Archive.

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