Course Resources Archive
Marketing Advertising and Communications (BA) - Single Honours Full Time - Course Map
For current students who started their course in 2012/13 academic year and later.
- Course Code: MACDG
- Course Leader: Magdalena Gonzalez Triay
- Senior Tutor(s):
To achieve your intended award you must meet the overall award requirements for your course.
Programme without a placement year
- Take 360 CATs in total, with 120 CATs at each Level.
- Single Honours: take at least 300 CATs from the course including at least 75 CATs at each Level
- Joints: take at least 135 CATs from each subject including at least 30 CATs at each Level
- Pass 300 CATs in total with at least 90 CATs at both Levels 4 & 5 (whilst achieving at least 30% in the remaining 60 CATs to allow them to be condoned) and 120 CATs at Level 6
- Pass compulsory and core modules described in the Course Map
Programme with a placement year
- Take 480 CATs including a 120 CATs placement module and 120 CATs at each Level.
- Single Honours: take at least 300 CATs from the course including at least 75 CATs at each Level
- Joints: take at least 135 CATs from each subject including at least 30 CATs at each Level
- Pass 420 CATs in total (including the placement module).
- Pass at least 90 CATs at both Levels 4 and 210 CATs at Level 5 (whilst achieving at least 30% in the remaining 60 CATs to allow them to be condoned) and 120 CATs at Level 6
- Pass compulsory and core modules described in the Course Map
Level 4
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| BM4103: Integrative Project
Restrictions: Cannot be counted with BMN106 |
30 |
| MS4101: Introduction to Marketing
Restrictions: Cannot be counted with MM102 or MM105 |
15 |
| MS4102: Customer Behaviour
Restrictions: Cannot be counted with MM107 |
15 |
| MS4103: Marketing Skills I
Restrictions: Cannot be counted with MM107 |
15 |
| MS4104: Marketing Skills II
Restrictions: Cannot be counted with MM108 |
15 |
| MS4201: Marketing Communications | 15 |
| MS4301: Understanding International Markets
Restrictions: Cannot be counted with MM104 |
15 |
Level 5
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| MS5101: Marketing Research and Analysis
Restrictions: Cannot be counted with MM206 |
30 |
| MS5102: e-Marketing
Restrictions: Cannot be counted with MM210 |
15 |
| MS5201: Persuasive Advertising
Restrictions: Cannot be counted with MAC201 |
30 |
| MS5202: Public Relations
Restrictions: Cannot be counted with MAC202, MAC203 |
15 |
| To complete your programme you must pass a minimum of 30 credits from the following: | |
| AD5105: Advertising Agency
Restrictions: Available only to Advertising, Radio Production, TV Production, and Marketing students. |
15 |
| MD5201: Managing Creative People And Processes
Restrictions: Cannot be counted with MUM201 |
30 |
| MS5103: Marketing Management
Restrictions: Cannot be counted with module BMN203 or BM5103 or MM203 |
15 |
| MS5105: Marketing and Consumer Law
Restrictions: Cannot be counted with MM205 |
15 |
| MS5203: e-Interactivity and Social Media | 15 |
Level 6
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| MS6101: Strategic Marketing
Restrictions: Cannot be counted with MM303 |
15 |
| MS6201: Campaign Planning
Restrictions: Cannot be counted with MAC301 |
30 |
| To complete your programme you must pass a minimum of 15 credits from the following: | |
| MS6133: Dissertation
Restrictions: Cannot be counted with BMN316, MS6199 or MM399 or MM333, MM334 or equivalent. |
30 |
| MS6199: Investigative study
Restrictions: Cannot be counted with MS6133, MM333, MM334 or MM399 or BMN399 or equivalent. |
15 |
| To complete your programme you must pass a minimum of 30 credits from the following: | |
| MS6102: How Brands Work
Prerequisites: Before taking this module you must pass MM203 or pass MS5103 |
15 |
| MS6103: Greener Consumption: Challenging the Consumerist Society
Restrictions: Cannot be counted with MM314 |
30 |
| MS6104: Services Marketing
Restrictions: Cannot be counted with MM302 |
15 |
| MS6105: Relationship Marketing
Restrictions: Cannot be counted with MM308 |
15 |
| MS6301: Cultural Issues in International Marketing
Restrictions: Cannot be counted with MM313 |
15 |
| MS6302: International Marketing Strategies
Restrictions: Cannot be counted with MM311 Prerequisites: Before taking this module you must pass MM104 or pass MS4301 |
15 |
| MS6401: Post Placement Project
Restrictions: Cannot be counted with MM390 |
15 |
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