Course Resources Archive
Marketing and Events Management (BA) - Single Honours Full Time - Course Map
For current students who started their course in 2012/13 academic year and later.
- Course Code: MEMDG
- Course Leader:
- Senior Tutor(s):
Each module taken by a student has a credit value (measured in Credit Accumulation and Transfer [CAT] points). Approximately 10 hours of total study time is required per CAT credit. A full-time year is equivalent to 120 CATs for students on an Undergraduate course.
To achieve an undergraduate award a student must accumulate a particular number of CATs at Level 4, 5 or 6 as illustrated below:
Bachelors Degree without Honours: 300 CATs
Bachelors Degree with Honours: 360 CATs (or 480 with year-long placement)
Level 4
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| LE4000: Principles of Resource Management
Restrictions: Cannot be counted with EVM103 |
15 |
| LE4100: Introduction to Events Management Specialisms
Restrictions: Cannot be counted with module EVM121, EVM131 or EVM141 |
30 |
| LE4102: Operational Skills for Events Management
Restrictions: Cannot be counted with EVM104 |
15 |
| MS4101: Introduction to Marketing
Restrictions: Cannot be counted with MM102 or MM105 |
15 |
| MS4102: Customer Behaviour
Restrictions: Cannot be counted with MM107 |
15 |
| MS4201: Marketing Communications | 15 |
| MS4301: Understanding International Markets
Restrictions: Cannot be counted with MM104 |
15 |
Level 5
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| LE5004: Risk Management and Legal Issues
Restrictions: Cannot be counted with module EVM203 and AL201 |
15 |
| LE5102: Event Operations Management
Restrictions: Cannot be counted with EVM202, EW203 or EW205 |
30 |
| MS5101: Marketing Research and Analysis
Restrictions: Cannot be counted with MM206 |
30 |
| MS5103: Marketing Management
Restrictions: Cannot be counted with module BMN203 or BM5103 or MM203 |
15 |
| To complete your programme you must pass a minimum of 15 credits from the following: | |
| MS5104: New Product and Brand Development
Restrictions: Available only to Advertising and Marketing (MMB, MMS and ADV) students |
15 |
| MS5202: Public Relations
Restrictions: Cannot be counted with MAC202, MAC203 |
15 |
| MS5203: e-Interactivity and Social Media | 15 |
| To complete your programme you must pass a minimum of 15 credits from the following: | |
| LE5104: Planning Music and Cultural Events
Restrictions: Cannot be counted with EVM221 or EW202 Prerequisites: Before taking this module you must pass LE4100 or pass MD4301 |
15 |
| LE5105: Planning Business Events
Restrictions: Cannot be counted with EVM231 Prerequisites: Before taking this module you must pass LE4100 |
15 |
| LE5106: Planning Sports Events
Restrictions: Cannot be counted with EVM301, EW301, EVM302 or EW302 Prerequisites: Before taking this module you must pass LE4100 or pass LE4300 |
15 |
Level 6
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| LE6101: Fundraising and Sponsorship | 15 |
| LE6103: Responsible Events | 15 |
| MS6101: Strategic Marketing
Restrictions: Cannot be counted with MM303 |
15 |
| MS6102: How Brands Work
Prerequisites: Before taking this module you must pass MM203 or pass MS5103 |
15 |
| To complete your programme you must pass a minimum of 15 credits from the following: | |
| LE6004: Investigative Study
Restrictions: Cannot be counted with EVM399 |
15 |
| MS6133: Dissertation
Restrictions: Cannot be counted with BMN316, MS6199 or MM399 or MM333, MM334 or equivalent. |
30 |
| To complete your programme you must pass a minimum of 15 credits from the following: | |
| MS6104: Services Marketing
Restrictions: Cannot be counted with MM302 |
15 |
| MS6105: Relationship Marketing
Restrictions: Cannot be counted with MM308 |
15 |
| MS6301: Cultural Issues in International Marketing
Restrictions: Cannot be counted with MM313 |
15 |
| To complete your programme you must pass a minimum of 15 credits from the following: | |
| LE6101: Fundraising and Sponsorship | 15 |
| LE6102: Event Design and Production
Prerequisites: Before taking this module you must pass LE5102 or pass LE5505 |
15 |
| LE6404: Destination Marketing | 15 |
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