Course Resources Archive
Marketing Advertising and Communications (BA) - Single Honours Full Time - Course Map
For current students who started their course in 2011/12 academic year and earlier.
- Course Code: MACSMAJ
- Course Leader: Magdalena Gonzalez Triay
- Senior Tutor(s):
Each module taken by a student has a credit value (measured in Credit Accumulation and Transfer [CAT] points). Approximately 10 hours of total study time is required per CAT credit. A full-time year is equivalent to 120 CATs for students on an Undergraduate course.
To achieve an undergraduate award a student must accumulate a particular number of CATs at Level 4, 5 or 6 as illustrated below:
Bachelors Degree without Honours: 300 CATs
Bachelors Degree with Honours: 360 CATs (or 480 with year-long placement)
Level 5
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| MS5101: Marketing Research and Analysis
Restrictions: Cannot be counted with MM206 |
30 |
| MS5102: e-Marketing
Restrictions: Cannot be counted with MM210 |
15 |
| MS5201: Persuasive Advertising
Restrictions: Cannot be counted with MAC201 |
30 |
| MS5202: Public Relations
Restrictions: Cannot be counted with MAC202, MAC203 |
15 |
| To complete your programme you must pass a minimum of 30 credits from the following: | |
| MD5201: Managing Creative People And Processes
Restrictions: Cannot be counted with MUM201 |
30 |
| MS5103: Marketing Management
Restrictions: Cannot be counted with module BMN203 or BM5103 or MM203 |
15 |
| MS5105: Marketing and Consumer Law
Restrictions: Cannot be counted with MM205 |
15 |
| MS5203: e-Interactivity and Social Media | 15 |
| MS5406: Work Placement
Restrictions: Cannot be counted with MMB229 and MAC229 |
120 |
Level 6
| Module | CATs |
|---|---|
| To complete your programme you must pass the following compulsory modules: | |
| MS6101: Strategic Marketing
Restrictions: Cannot be counted with MM303 |
15 |
| MS6201: Campaign Planning
Restrictions: Cannot be counted with MAC301 |
30 |
| To complete your programme you must pass a minimum of 15 credits from the following: | |
| MS6133: Dissertation
Restrictions: Cannot be counted with BMN316, MS6199 or MM399 or MM333, MM334 or equivalent. |
30 |
| MS6199: Investigative study
Restrictions: Cannot be counted with MS6133, MM333, MM334 or MM399 or BMN399 or equivalent. |
15 |
| To complete your programme you must pass a minimum of 30 credits from the following: | |
| MS6102: How Brands Work
Prerequisites: Before taking this module you must pass MM203 or pass MS5103 |
15 |
| MS6103: Greener Consumption: Challenging the Consumerist Society
Restrictions: Cannot be counted with MM314 |
30 |
| MS6104: Services Marketing
Restrictions: Cannot be counted with MM302 |
15 |
| MS6105: Relationship Marketing
Restrictions: Cannot be counted with MM308 |
15 |
| MS6301: Cultural Issues in International Marketing
Restrictions: Cannot be counted with MM313 |
15 |
| MS6302: International Marketing Strategies
Restrictions: Cannot be counted with MM311 Prerequisites: Before taking this module you must pass MM104 or pass MS4301 |
15 |
| MS6401: Post Placement Project
Restrictions: Cannot be counted with MM390 |
15 |
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