Course Resources Archive
Marketing (MSc) - Full Time - Course Map
- Course Code: MKT
- Course Leader: Xian (Lily) Wang
- Senior Tutor(s):
Each module taken by a student has a credit value (measured in Credit Accumulation and Transfer [CAT] points). Approximately 10 hours of total study time is required per CAT credit. A full-time year is equivalent to 180 CATs for students on a Postgraduate course.
To achieve a postgraduate award a student must accumulate a particular number of CATs at Level 7 as illustrated below:
Masters Degree: 180 CATs
Level 7
Module | CATs |
---|---|
To complete your programme you must pass the following compulsory modules: | |
MKT480: Consumer Analysis | 20 |
MKT481: Marketing Research | 20 |
MKT482: Principles of Marketing | 10 |
MKT483: Brand Communications | 10 |
MKT484: Strategic Market Management | 20 |
MKT485: International Marketing | 20 |
MKT486: Service Context and Interfaces | 10 |
MKT487: e-Marketing | 10 |
MKT488: Dissertation | 60 |