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Undergraduate Course Maps 2012/13

Advertising (BA) - Single Honours Full Time - Course Map

For current students who started their course in 2011/12 academic year and earlier.
  • Course Code: ADVSMAJ
  • Course Leader: Frank Holmes
  • Senior Tutor(s):
To achieve your intended award you must meet the overall award requirements for your course.

Programme without a placement year

  • Take 360 CATs in total, with 120 CATs at each Level.
  • Single Honours: take at least 300 CATs from the course including at least 75 CATs at each Level
  • Joints: take at least 135 CATs from each subject including at least 30 CATs at each Level
  • Pass 300 CATs in total with at least 90 CATs at both Levels 4 & 5 (whilst achieving at least 30% in the remaining 60 CATs to allow them to be condoned) and 120 CATs at Level 6
  • Pass compulsory and core modules described in the Course Map

Programme with a placement year

  • Take 480 CATs including a 120 CATs placement module and 120 CATs at each Level.
  • Single Honours: take at least 300 CATs from the course including at least 75 CATs at each Level
  • Joints: take at least 135 CATs from each subject including at least 30 CATs at each Level
  • Pass 420 CATs in total (including the placement module).
  • Pass at least 90 CATs at both Levels 4 and 210 CATs at Level 5 (whilst achieving at least 30% in the remaining 60 CATs to allow them to be condoned) and 120 CATs at Level 6
  • Pass compulsory and core modules described in the Course Map

Level 5

Module CATs
To complete your programme you must pass the following compulsory modules:
ADV270: Professional Practice 15
To complete your programme you must pass a minimum of 75 credits from the following:
ADV201: Creative Advertising 15
ADV202: Radio Advertising 15
ADV203: Illustration for Advertising 15
ADV204: Advertising Agency 15
ADV205: Direct Marketing 15
ADV206: Outdoor Advertising 15
ADV207: Television Advertising 15
To complete your programme you must pass a minimum of 15 credits from the following:
ADV273: Music, Image and Identity 15
ADV278: Audiences, Spectators and Consumers 15
MS5104: New Product and Brand Development
Restrictions: Available only to Advertising and Marketing (MMB, MMS and ADV) students
15

Level 6

Module CATs
To complete your programme you must pass the following compulsory modules:
ADV301: Creative Portfolio 30
ADV302: Advertising Awards 30
ADV303: Creative Exhibition 30
ADV304: Dissertation 30
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