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Postgraduate Module Descriptors 2012/13

VCO444: Creation, Vision and Realisation

Module Title Creation, Vision and Realisation
Module Code VCO444
Module Tutor Bryan Panks
School Art and Design
CAT Points 60
Level of Study 7
Pre-requisites None
Co-requisites None
Restrictions None
Brief Description

The module provides the opportunity to undertake a piece of research into Visual Communication. The final realisation of the research may be presented as a combination of practical and written work, or a 15,000 word written dissertation. A practical project will demonstrate a synthesis of knowledge of theory and practice gained through the MA’s earlier modules, which shows substantive reflection upon the practical work produced. The student may choose to focus on an appropriate area of Visual Communication, for example Illustration; Photography; Graphic Design; Animation, or they can take a cross disciplinary approach.

Indicative Syllabus

Students will work independently towards the submission of their own project. They will complete either a substantial practical outcome demonstrating advanced levels of research, production, analytical and presentation skills, or a written dissertation.

The practical option requires a significant piece of work demonstrating professional standards of craftsmanship and using design skills in an appropriate way to enhance the chosen area of research. Outcomes may be expressed in any media that is relevant to the subject area. The finished project will be informed by research, appropriately presented and submitted as part of final submission. Analysis of issues raised during the planning, creation and realisation of the finished work, conclusions and critique will be presented in a 3000 word essay.

The written option is a 15000 word dissertation that provides opportunity to develop interests concerning historical, theoretical, professional and cultural issues relating to a subject discipline appropriate to the course. Students will be expected to develop a coherent debate or argument that addresses a specific question or tests a proposition.

Conventional presentation (bound copy) of the 15000 word written dissertation is minimum requirement however a student may propose an alternative approach reflecting their communication skills. This should be agreed at an early stage with tutor to ensure outcomes will achieve module requirements.

Proposals must be submitted on the appropriate PMS form for consideration by a sub-committee of the Course Board of Studies.

Learning Outcomes

On successful completion of the module the student should be able to:

  1. demonstrate articulation of new levels of discourse and the ability to assimilate and synthesize creative and conceptual ideas.
  2. demonstrate the ability to critically evaluate their own work and the work of others in relationship to contemporary practice in visual communication.
  3. analyse the cultural context in which visual communication operates and demonstrate an ability to communicate that awareness in their writing
  4. identify and satisfactorily resolve ethical issues presented through the creation and presentation of a research project
  5. exercise creative and aesthetic judgement in production, editing and presentation of finished work
  6. present a confident understanding of their practice in both intention and resolution
  7. engage in academic debate at a significant level and an ability to critically evaluate visual communication texts and practices including their own


Learning and Teaching Activities

The Dissertation is a student-led independent piece of work and there is no formal class contact time to support this module. Students will be allocated a specialist adviser who will be available to meet with the student to provide advice and to support and to offer critical feedback on work undertaken. Students are encouraged to form learning sets and support groups and where subject specialisms and student choice permit, group tutorials will be offered to support student learning.

Students can expect 10 hours tutorial support.

Assessment (For further details see the Module Guide) 001: 100% Coursework: Standard: 15000 words or equivalent
Special Assessment Requirements None
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

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