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Undergraduate Module Descriptors 2012/13

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VCM301: Communications Theory

Module Title	Communications Theory
Module Code	VCM301
Module Tutor	Gerard Moorey
School	Art and Design
CAT Points	15
Level of Study	6
Pre-requisites	None
Co-requisites	None
Restrictions	None
Brief Description	This module aims to develop a student's understanding and knowledge of some of the main theoretical paradigms used in visual communications, mass communications and media production. Emphasis will be placed upon developing advanced academic research abilities and an understanding of applying theories in practical contexts.
Indicative Syllabus	This module will expand upon students’ knowledge of the continuities in visual communications, mass communications and media production theory by studying approaches to the analysis of mass communication in the media and arts more generally. Students will have the opportunity to focus upon an area of study that they wish to specialize in and which connects with their career aspirations. Delivery of the module will be supported by a series of guest lecturers discussing more specialized areas within visual communications, mass communications and media production, such as graphic design, international journalism, and film theory.
Learning Outcomes	i. Knowledge and Understanding At the end of this module students should be able to: a) demonstrate a sophisticated and extensive understanding of a range of key critical theories b) demonstrate a clear understanding of the theoretical approaches appropriate to the subject and the ability to illustrate such concepts with examples c) demonstrate an appreciation of the need for a clear and effective structure to their study and an ability to offer both a general overview and close, rigorous attention to evidence d) put forward a sustained and sustainable argument and confidently defend their point of view ii. Skills At the end of this module students should be able to: a) research a topic of their choice b) demonstrate systematic organisational and time management skills c) communicate clearly and effectively, both orally and in writing
Learning and Teaching Activities	Staff/student contact: approx 20% Independent Study: approx 80% Please note – staff/student contact may vary from the norm in modules with larger or smaller student numbers
Assessment (For further details see the Module Guide)	001: 50% Practical Exam: Oral Examination: Presentation 002: 50% Coursework: Standard: 2000 words or equivalent
Special Assessment Requirements	None
Indicative Resources	The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

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