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Undergraduate Module Descriptors 2012/13
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SPX321: Sport in Consumer Society

Module Title Sport in Consumer Society
Module Code SPX321
Module Tutor Malcolm Maclean
School Sport and Exercise
CAT Points 15
Level of Study 6
Pre-requisites Before taking this module you must pass SPV203
Co-requisites None
Restrictions None
Brief Description The module explores a number of sociological approaches to consumption in contemporary society through investigations of issues in sport media (including broadcast, narrowcast, niche, new, and virtual media), cultures of celebrity, performance, and sport consumption as a central element of everyday leisure and commercial activities.
Indicative Syllabus The module weaves a series of themes through various sessions. These themes include: commercialising and commodifying sport; global sports markets; the sport-media complex (NewsCorp and the Murdoch conglomerate as a case study); fans and/as sports consumers; user generated media (such as, fanzines and blogs); virtual sports practices (such as fantasy leagues, games platforms, and modified games forms such as Wii); branding, marketing and celebrity; consumer activism.
Learning Outcomes

i. Knowledge and understanding
On successful completion of the module the student should be able to:
a) Evaluate the sociological significance of various forms of sports consumption;
b) Demonstrate a critical understanding of a range of socio-cultural theories of consumer society;
c) Critically apply socio-cultural theories of consumption to sport to evaluate the fit between theories of sports engagement and theories of consumer society.



ii. Skills
The learning activities associated with this module are intended to develop the following:
Transferable skills:
a) Communication and literacy
b) Use of information and communications technology
c) Independent learning and working
Learning and Teaching Activities

Staff/student contact: 15%
Student private study: 85%
Assessment (For further details see the Module Guide) 001: 60% Coursework: Standard (2000 words)
002: 40% Coursework: Portfolio (1000 words or equivalent)
Special Assessment Requirements None
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

Important

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Course resources prior to 2012/13 can still be found in the original Maps and Descriptors Archive.

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