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Undergraduate Module Descriptors 2012/13

SP6554: Advanced Planning of Community Sports Initiatives

Module Title Advanced Planning of Community Sports Initiatives
Module Code SP6554
Module Tutor Benjamin Moreland
School Sport and Exercise
CAT Points 30
Level of Study 6
Pre-requisites None
Co-requisites None
Restrictions Available only to SPA students
Brief Description

This module is aimed at equipping students to plan, develop and deliver specific programme or initiative which is relevant to the student's chosen discipline area. This process will broadly encompass a needs analysis; market rationale and competitor analysis; marketing and promotion; feasibility study, financial planning and budgetary considerations to run community programmes.

Indicative Syllabus

This module centres on the planning, justification and implementation of a sports community initiative. Module content will briefly encompass; Sporting structures of the UK; Sports policy; Event management; Funding and revenue streams; Sports entrepreneurship; Sports marketing; Health, safety and risk assessment strategies and Sports management.

Learning Outcomes

A student passing this module should be able to:...

1)Critically analyse the core components of effective project planning and delivery

2) Display critical awareness of democratic processes within contemporary sports organisations and management

3) Appreciate the changing face of the sports industry and how sports entrepreneurship can enhance personal currency.

4) Devise and present a community initiative portfolio to be delivered within the student's own disciplinary area.

5) Appreciate, interpret and apply sound notions concerning event management and sports marketing to practice.

Learning and Teaching Activities Scheduled Contact Hours: 60
Independent Learning Hours: 204
Assessment (For further details see the Module Guide) 001: 25% Coursework: Individual, presentation: 20 Minute group presentation.
002: 75% Coursework: Individual, standard written: 4000 Words.
Special Assessment Requirements
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

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