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Undergraduate Module Descriptors 2012/13

PJD270: Professional Practice - Working Towards a Career in the Media

Module Title Professional Practice - Working Towards a Career in the Media
Module Code PJD270
Module Tutor Kim Furrokh
School Art and Design
CAT Points 15
Level of Study 5
Pre-requisites None
Co-requisites None
Restrictions None
Brief Description This module will introduce to students the professional practices associated with the creative industries, specifically, working in the Arts, and/or Design and Media industries and require students to research, secure and undertake a period of work experience or industrial placement in a business or organization appropriate to the student’s area of study.
Indicative Syllabus

This module allows students to update their PDP files in the light of experience gained and skills acquired in the undertaking of the workshops and placements, which form elements of the module content.

Topics covered will include researching and the preparation for a placement period within an organization or business related to the creative industries appropriate to the student’s area of study. The module will also begin to prepare students for employment or further study after graduation through a series of lead lectures, lectures or master classes by visiting practitioners and business professionals and a number of practical workshops covering a range of transferable skills appropriate to self promotion, employability and further study.

Areas of inquiry covered will include: seeking employment and the development of CVs and letters of application, portfolio management, self and business promotion, networking, an introduction to setting up a business and freelance practice, protecting your work, fundraising and where to seek support and advice for business and research work, an introduction to business structures, roles and relationships appropriate to the creative industries.

Students will undertake a period of placement work in an organisation or with an individual appropriate to their discipline area – the placement could include working alongside a freelance designer, illustrator or photographer, working within the voluntary sector, with arts organizations, schools, galleries, hospitals, media organisations, publishers, advertising agencies etc.

Learning Outcomes i. Knowledge and Understanding. 
By the end of the module, students should be able to demonstrate that they:
a) have a sound knowledge and understanding of their personal attributes, skills and abilities as they relate to progression to employment or further study
b) have an understanding of employment opportunities within the various branches of the creative industries and within education and voluntary organisations and the business structures, practices and roles as appropriate to the students’ discipline area and career planning
c) appreciate the need for effective self and business promotion and are conversant with effective methods and techniques of marketing and promotion
d) have a greater appreciation of the relationship between study skills, the acquisition of personal transferable skills and future employability; an appreciation of the relationship between lifelong skill development and employability
e) can locate appropriate work placements in media or other relevant organisations.



ii Skills
By the end of the module, students should be able to demonstrate competence in:
a) the observation and recording of working practices and organisational structures to provide a resource for future career planning
b) communication with individuals and groups within the structures of arts, design and media organizations and IT skills appropriate to employment enhancement
c) the planning, design and structuring of self-promotional material including the production of their CV and continuing development of their CV and skills portfolio.
d) that they are able to obtain a work placement and be aware of how to conduct themselves whilst on placement
e) an enhancement of appropriate subject specific skills necessary for further study and employability

Learning and Teaching Activities

Staff/student contact: approx 20%
Independent Study: approx 80%

Please note – staff/student contact may vary from the norm in modules with larger or smaller student numbers

Assessment (For further details see the Module Guide) 001: 50% Coursework: Portfolio: 2000 words or equivalent
002: 50% Coursework: Portfolio: 2000 words or equivalent
Special Assessment Requirements None
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

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