Menu

Course Resources Archive

Undergraduate Module Descriptors 2012/13

Back Home

Save As Word Doc

MU308: Multimedia Marketing

Module Title	Multimedia Marketing
Module Code	MU308
Module Tutor	Nina Reeves
School	Computing and Technology
CAT Points	15
Level of Study	6
Pre-requisites	Before taking this module you must pass MU210 or pass MU220
Co-requisites	None
Restrictions	None
Brief Description	This module investigates the role of digital electronic methods in marketing. It introduces the value of computer-based multimedia as well as the Internet and World Wide Web as vehicles for the development of multimedia systems used for presentation, display and promotion. The module will emphasise design requirements for multimedia marketing applications, but will also look at digital methods for the capture, management and automated use of information on customers. This module will be of interest to students who wish to develop an understanding of the design, use and value of multimedia products in electronic marketing and commerce.
Indicative Syllabus	This module is concerned with the use of digital multimedia as a means for presenting information in the market and measuring its effectiveness. A variety of platforms including interactive ‘kiosks’, software distribution, the Internet, mobile devices and World Wide Web will be considered as marketing vehicles. The module will look at the effectiveness of a variety of designs of multimedia applications for marketing strategy as well as the advantages and disadvantages of digital approaches.
Learning Outcomes	i. Knowledge and Understanding By the end of the module, students should be able to: a) discuss the principles and methods for designing and building multimedia products for marketing, b) demonstrate the ability to produce high quality multimedia promotional materials for a designated market, c) assess the role and value of computer-based multimedia approaches to marketing communications strategy, d) discuss methods for assessing the costs and benefits of electronic approaches to marketing, e) appraise the role of multimedia systems in gathering market research material and building information systems, f) contrast electronic approaches to marketing against conventional approaches, g) evaluate advantages and limitations of different approaches to multimedia marketing via a variety of technologies. ii. Skills By the end of the module students should have developed skills in: Communication and Literacy: developing a marketing strategy involving multimedia; writing a report evaluating such a strategy Problem solving: analysing marketing needs; proposing and justifying solutions. Independent Learning and working: researching a market for a product and disseminating the results via a multimedia presentation. Working with others: discussing ethical and social issues in small group and plenary session; observing multimedia presentations of peer group. Information and Communications Technology: all work is word processed and the presentation involves the use of a projector. Specific vocational skills: considering legal and ethical constraints on business multimedia marketing; using multimedia in a live presentation to propose further work, time management for production projects.
Learning and Teaching Activities	Staff/student contact: 20% including lectures to introduce and demonstrate concepts and applications; tutorials and seminars to enable students to develop their understanding of the issues through debate and group exercises. Student private study: 80%, including reading, research, information gathering, production, evaluation of Web/multimedia based marketing products and report writing.
Assessment (For further details see the Module Guide)	001: 100% Coursework: Standard: 4000 words or equivalent
Special Assessment Requirements	None
Indicative Resources	The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

© 2015-21 University of Gloucestershire, The Park, Cheltenham, GL50 2RH. Telephone +44 (0)844 8010001.
Company Registration Number 06023243. VAT Number GB 886 1439 87.

An error has occurred. This application may no longer respond until reloaded. Reload 🗙