Course Resources Archive

This module will draw together the various aims of the course into a major final year project that is book-ended by an event. Here, students will oversee a film project (e.g. an exhibition, screening event, festival event, film marketing campaign) from inception, through project planning, cycles of marketing, promotion and PR, budgeting, issues relating to intellectual property rights, and execution of the project/event. The nature of the project/event is negotiable, but an approved proposal needs to be agreed with the module tutor.

This module will draw on the students' project management skills and their ability work across a range of professional contexts. It will focus attention on formulating, planning, managing, promoting and presenting a finished project. As a result, students will be expected to take roles in planning the event and work to tight deadlines through the year to ensure completion of the project. Students will work individually in designated roles and in a wider project group. The nature of the project will be negotiated and students will need to justify their proposal to tutors. Dependent on the project, students will need to work with relevant intermediaries or partners throughout, both internal and external (e.g. University press office, screening venues, festivals, film touring package offers).

A student passing this module should be able to:

1. Plan and promote a successful live film event in a professional and cost efficient manner
2. Plan, schedule, manage and execute the project to a high standard
3. Design a compelling and viable marketing and promotion plan accounting for the needs of target participants
4. Critically evaluate the success of the project in relation to financial, marketing and cultural objectives
5. Work professionally with a specific role adhering to a pre-prepared plan
6. Work professionally with other industry personnel/clients
7. Demonstrate mastery of event management skills

Translate and apply highly specialized research into a practical live event project

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.