Course Resources Archive
MD6303: The Live Event
| Module Title | The Live Event |
|---|---|
| Module Code | MD6303 |
| Module Tutor | Simon Turner |
| School | Media |
| CAT Points | 15 |
| Level of Study | 6 |
| Pre-requisites | None |
| Co-requisites | None |
| Restrictions | Available only to students taking honours degrees in Popular Music or Music and Management Cannot be counted with POM311 |
| Brief Description | This module will allow students to either take the role of performer or promoter in the successful undertaking of a live event. |
| Indicative Syllabus | Live music and performance are one of the principal sites of consumption and promotion in the music industry. Intrinsic to the success of a Live Event is the symbiotic relationship between performance and the management of a live experience. As performance and promotion are mutually dependent, students will be expected to have a theoretical understanding of marketing, branding, sound reinforcement, stagecraft, merchandise, budget control and the timing of a scheduled event. However, they will only be expected to demonstrate practical expertise in EITHER performance OR management of a live event. Students will be expected to raise any budget required for this event to be run, but this MUST NOT EXCEED £300. The budget will be used for all promotional materials, ticketing, booking fees for musicians, and for P.A. and venue hire. Students will be expected to negotiate independently any contracts that are required for these tasks. The course team, taking into account issues of health and safety and exercising a duty of care to students, will approve local venues for the event. |
| Learning Outcomes | A student passing this module who should be able to:... 1. Demonstrate an ability to perform and play live original material to a professional standard OR successfully manage a live event 2. Theoretically understand principles of marketing and branding 3. Evaluate the market for the event and plan the event using that knowledge OR identify a specific audience to target for a described musical performance 4. Identify and demonstrate an understanding of the musical-cultural context in which the event, and its audience, are located and derive promotional material appropriate to that context 5. Reflect critically upon the success of the event, the ticketing price and the impact of the promotional strategy OR the live performance, arrangement, sound reinforcement, stagecraft and musicianship 6. Demonstrate an ability to work with other music industry personnel affectively and professionally
|
| Learning and Teaching Activities | Scheduled Contact Hours: 36 Independent Learning Hours: 114 |
| Assessment (For further details see the Module Guide) | 001: 60% Coursework: Group work, other: Group Coursework. 002: 40% Coursework: Group work, presentation: Group Presentation. |
| Special Assessment Requirements | |
| Indicative Resources | The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide. |
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