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Undergraduate Module Descriptors 2012/13
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MD6301: From Production to Retail

Module Title From Production to Retail
Module Code MD6301
Module Tutor Thomas Soper
School Media
CAT Points 30
Level of Study 6
Pre-requisites None
Co-requisites None
Restrictions Available only to student taking Popular Music and Music and Media Management

Cannot be counted with POM302
Brief Description p>This module will draw together several elements of the course into a major final year project, in which a record label is created and original material marketed to a range of potential consumers. Students will work in groups to source original material which their record label will package, distribute and market online. They will also manage those professional and legal processes relevant to the task, to include establishing ownership of copyright.
Indicative Syllabus

This module will draw on the students project management skills and their ability to work across creative and professional contexts. It will focus attention on sourcing and marketing a recorded music product to the point of sale. As a result students will be expected to take roles in the production and mediation process and work to tight deadlines through the year to ensure completion of the project. The role of all intermediaries in the A&R, legal, promotional and retail processes will need to be considered throughout, and the nature of the label's identity, genre, branding and originality fully expressed.

Learning Outcomes

A student passing this module should be able to

  1. Produce or source recordings to a professional standard suitable for release, taking into account the A&R relationship between artist, label and market
  2. Design and put into action a branding strategy, marketing, e-marketing and promotion plan accounting for the needs of audiences and the creative industries
  3. Give evidence of copyright ownership in both songwriting and song recordings .
  4. Manage relevant data, including financing and budgeting, market information, website data and sales figures
  5. Develop a plan for evaluating the project's success

Demonstrate effective management skills in a large, complex project and express a range of skills and interests.
Learning and Teaching Activities Scheduled Contact Hours: 72
Independent Learning Hours: 228
Assessment (For further details see the Module Guide) 001: 30% Coursework: Group work, other: Major Project.
002: 40% Coursework: Group work, other: Campaign
003: 30% Coursework: Group work, presentation: Group Presentation Maximun of 20 Minutes.
Special Assessment Requirements
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

Important

Please note the course resources in this website are archived versions from previous years.

Course resources for the current years of entry are available to staff and students on Infonet.

Prospective students should use our Courses information as a starting point.

Old Archive

Course resources prior to 2012/13 can still be found in the original Maps and Descriptors Archive.

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