Course Resources Archive

The module will develop students' conceptual understanding of television as a socially, politically and culturally embedded medium. A range of fiction and non-fiction programmes will be used to develop the critical analysis of TV texts, and to explore issues such as flow, scheduling, quality and aesthetics, branding, global television and convergence.

By drawing on television programmes through which to explore cultural and theoretical issues in more depth the module will help students to understand their own practices of production and consumption. Students will develop their understanding of audiences by engaging in their own audience response research. The module will also look at important developments in technology that is producing convergence, and will look at television as a global medium. The module will therefore offer students the opportunity to understand the complexity of the television industry within a local and global context. And to understand their own production and consumption practices.

A student passing this module should be able to:

1. Analyse the nature of television audiences through recognised methods of audience research
2. Critically evaluate television practices of branding and aesthetics
3. Demonstrate an awareness of the impact of globalisation on the television industry
4. Develop analytical and research skills
5. Develop discursive writing skills
6. Develop communication skills
7. Demonstrate skills of textual analysis related to branding and aesthetics
8. Demonstrate skills of audience research (e.g. surveys, focus groups, ethnography)

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.