Course Resources Archive

This module builds upon the knowledge students gained in MD4501 and explores in more depth the more recent developments in the fast-changing landscape of the media and creative industries. It covers the factors and conditions that have shaped their progress in the 21st Century, includes guest speakers from industry and prepares students for the employment and enterprise experience in the second half of the module.

The aim of this module is to offer in depth research opportunities of the media and creative industries by increasing the emphasis upon the intersection of the local, transnational, international and global dimensions.

During the module we will focus upon media examples as case studies to interrogate and analyse creativity, marketing, distribution, finances, production culture, industrial reflexivity, audience engagement, copyright and online culture. Students will have the opportunity to engage in ‘real world’ activities.

Key to this is to develop understanding of the most productive methodologies for researching the media and creative industries so as to be prepared for primary research work at Level 6, which centres on industrial reflexive analysis, creativity and entrepreneurship.

A student passing this module should be able to:

1. Understand the variety of manifestations of the media and creative industries in the UK and beyond with awareness of organizational structures, roles and processes

2. Appreciate the historical continuities as well as the new developments in the media and creative industries and the methodologies available to analyse these

3. Understand the impact of media and creativity at local, national and global levels

4. Present evidence in a clear, organised and persuasive way

5. Reference appropriately using the Harvard referencing system

6. Demonstrate skills in research, analysis and criticism

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.