Course Resources Archive
MD4604: Exhibition Practices 1
| Module Title | Exhibition Practices 1 |
|---|---|
| Module Code | MD4604 |
| Module Tutor | Robin Griffiths |
| School | Media |
| CAT Points | 15 |
| Level of Study | 4 |
| Pre-requisites | None |
| Co-requisites | None |
| Restrictions | None |
| Brief Description | This module introduces students to the variety of modes and methods by which spectators consume film, examining both the audience and industry perspectives. Students will learn how the advances in technology have enabled film viewing to evolve from the traditional models of cinema exhibition, where 'box office' was the key indicator of a film's success, to a business where a film can be engaged with via a wide range of platforms. |
| Indicative Syllabus | This module explores the diverse range of avenues available to a contemporary film consumer. Students will investigate both how and why these new methods of viewing have emerged. The advancements in digital technology, capabilities of the internet and changing television landscape will be examined as key to the ways we now engage with the film form. Students will also be introduced to the economic and business factors arising from the variety of exhibition and programming practices and how they relate to different audience demographics (such as that between rural and urban audiences, as well as the differences between small and big screen viewing). Students will be encouraged to reflect upon their own habits as consumers/audiences to evaluate why there is a both a demand and business rationale for these emerging exhibition possibilities. Exhibition industry strategies will be illustrated through cases studies that illustrate different business models at work. |
| Learning Outcomes | A student passing this module should be able to: 1. Critically evaluate the current possibilities which exist in the film exhibition sector 2. Understand how these new practices are changing existing models of film exhibition 3. Analyse the effectiveness of various release methods through case study examples 4. Explain the relationship between audience demand and technological advancement in the exhibition sector 5. Demonstrate the ability to conduct independent research 6. Communicate ideas and concept coherently 7. Apply proper referencing conventions to written assignments 8. Demonstrate the ability to reflect upon their own practices |
| Learning and Teaching Activities | Scheduled Contact Hours: 36 Independent Learning Hours: 114 |
| Assessment (For further details see the Module Guide) | 001: 50% Coursework: Group work, presentation: TBA 002: 50% Coursework: Individual, standard written: 1500 words |
| Special Assessment Requirements | |
| Indicative Resources | The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide. |
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