Course Resources Archive

This module aims to provide a foundation to students for understanding management in the media and music industries and introduces them to the main themes explored throughout the course (for example, globalization, the legal and regulatory environment, ethics and corporate social responsibility and the management of change). 

It explores the implications of key external and internal issues and provides students with an understanding of the breadth of issues across the industry; for example, looking at the similarities and differences between different organizational structures and cultures (corporate, entrepreneurial, voluntary and public service organizations).

Industry specific understanding is built on a solid appreciation of general management and business theory. The module therefore provides an overview of marketing, financial accounting, product and project management, and human resource issues (including entrepreneurialism and leadership) within the context of the rapidly moving media and music environment with a particular focus on the management of creativity.

The topics covered by this module include:

A) Business topics:

1)    Key business trends in the media and music industries.

2)    An introduction to managerial decision making.

3)    Organisational behaviour and culture.

4)    Strategic management as the overarching management discipline.

5)    Product and project management.

6)    The business planning process.

7)    Key strategic tools and techniques

8)    Financial and management accounting.

9)    Human resource management and leadership.

10)  Marketing, customers and market research.

11)  Media and music environment – key strategic issues.

12)  Supply and distribution strategies

13)  Managing the creative process

14)  The management of change.

15)  Ethics and corporate social responsibility

16)  Entrepreneurialism in media and music

17)  Social, legal and regulatory issues.

18) Management of the industry in the future.

B) Case studies and application of business theory to the music and media industry.

C) A chance for students to consider their future career within the media and music industry.

A student passing this module should be able to:

?1) Appreciate the key external changes that are happening in the industry (globalization, new technologies etc.) and understand how this affects the management of media and music.?

2) Develop a preliminary understanding of the legal, regulatory, ethical and social environmental factors and their implication on management of media and music.?

3) Comprehend and discuss the breadth of organizational structures and cultures that exist within the industry (big, small, corporate, entrepreneurial, public and voluntary), appreciate why such differences exist and the resulting management implications.?

4) Appreciate the role of marketing, financial management, product and project management and human resource management in the media and music industries.?

5) Assess the interface between changes in the external environment and the nature of the internal management process in media and music.?

6) Discuss the implications of rapid change on industry structures and management techniques and begin to debate how change might be managed within this scenario

Group presentation (30 minutes in class using PowerPoint or equivalent), equivalent to 3,000 words

Written individual assignment (3,000 words)

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.