Course Resources Archive
MCC233: Investigating Media Cultures
| Module Title | Investigating Media Cultures |
|---|---|
| Module Code | MCC233 |
| Module Tutor | Ian Hepworth |
| School | Media |
| CAT Points | 30 |
| Level of Study | 5 |
| Pre-requisites | Before taking this module you must pass MCC128 or pass MM102 or pass MM105 |
| Co-requisites | None |
| Restrictions | None |
| Brief Description | This module builds on and develops the theoretical understanding of the media developed in Level 1 modules MCC113. Debates around the nature and 'value' of popular media culture, audience research, race, sex, gender, national identity, politics, the body and the impact of new media technologies will be among the themes analysed using a range of appropriate theoretical tools. |
| Indicative Syllabus | The module will be organized so that students understand the theoretical tools at their disposal for investigating media cultures. They will then be presented with a selection of expert-led lectures that demonstrate how media cultures are currently being investigated. Typical theoretical content includes theories of popular media culture audiences: from the passive audience to theories of fandom, globalisation and cultural Imperialism. Typical media research will be on soap culture, reality TC, news, celebrity, the body and pop music. |
| Learning Outcomes | i. Knowledge and Understanding By the end of this module students should be able to: a) Evaluate and critically review both ‘classic’ and contemporary theoretical debates and concepts derived from the study of popular media cultures b) Evaluate the key cultural and economic determinants that govern the development of popular media cultures c) Evaluate and interrogate the relationship between popular media texts, industries, audiences and cultures d) Demonstrate developed skills of textual analysis related to the study of popular media cultures e) Critically reflect upon the role of the media in constructing and reflecting contemporary culture ii. Skills By the end of this module students should be able to: a) Further develop their analytical and research skills b) Work autonomously and with others in a team and be able to share ideas confidently in formal and informal learning contexts c) Develop their ability to select, review and evaluate theoretical material in an informed and critical manner |
| Learning and Teaching Activities | Staff/student contact: approx 20% Please note – staff/student contact may vary from the norm in modules with larger or smaller student numbers |
| Assessment (For further details see the Module Guide) | 001: 25% Coursework: Standard: 2000 words or equivalent 002: 25% Practical Assessment: In-class: Time constrained assessment: 2000 words or equivalent 003: 25% Coursework: Standard: 2000 words or equivalent 004: 25% Practical Assessment: In-class: Group Presentation: 15 minutes |
| Special Assessment Requirements | None |
| Indicative Resources | The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide. |
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