Course Resources Archive

This module provides a complex and challenging opportunity for students to bring together knowledge and skills developed during their studies in a focussed module which deals with real world applications of such learning.

The module begins with an overview of strategic management principles, theory and analytical frameworks, with application to the range of events, hospitality, sport and tourism industries to consider how organisations can manage their resources and competition, to achieve long run competitive advantage.

With this framework in mind, the module then addresses the new product development process (NPD) including concept/idea generation, market research and evaluation methods and the commercialisation process. Methods to assess the market potential for new products including product positioning, testing, test marketing, and NPD launch are studied. Assessment through the development of a business plan facilitates students to integrate learning and to draw upon many concepts learnt over the past three levels of study.

This module addresses all aspects of business planning – principles of strategic analysis, options appraisal in preparation for new product development, finance, marketing and operations. The module is delivered by lead lectures augmented by extensive on-line support and group and individual tutorials. ICT skills are required.

A student passing this module should be able to:

1. Analyse critically an organisation's external and internal industry environment to identify key opportunities and threats, strengths and weaknesses
2. Critically evaluate new business opportunities to assess operational and financial feasibility
3. Synthesise data and concepts from a range of sources to select and develop new products and services
4. Evaluate and employ an integrated approach to new product development
5. Demonstrate creativity, innovation and enterprise in problem solving and new product development strategy.
6. Utilise evidence-based critical assessment of range of personally developed business concepts
7.  Develop and publish an effective business plan with a coherent real world rationale

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.