Course Resources Archive

This module addresses the function of management as an integrating activity within the hotel and resort sectors. Studies will seek to inform students as to the purpose and nature of leadership as well as influence of management in context of operating within the cultural, legal, financial and operational constraints of this sector.

This module will investigate the principles behinds the concepts of hotel and resort management including: quality management; operational strategies; performance and control systems. The students will also examine the tactical use of revenue and pricing; principles of sustainability, effective marketing approaches as well as the legal considerations of hotel and resort management.

On completion of this module students should be able to:

1. Apply management principles and techniques to hotel and resort businesses to analyse and evaluate their functional strategies.
2. Analyse the value of being able to forecast demand and apply principles of effecting change through tactical price setting, product development and revenue management.
3. Apply principles of holistic performance measurement to hotel and resort businesses and assess key performance indicators.
4. Evaluate suitable options for the future development of hotel and resort businesses under critical consideration of external influences.
5. Appraise the sustainability of hotel and resort businesses whilst considering the multiple dimensions of the concepts.
6. Apply a range of skills, including: written and oral and visual presentation skills, use ICT skills which hotel and resort businesses operate and present relevant data and evidence and effectively plan and communication and literacy, working with others and manage the independent learning experience.

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.