Course Resources Archive
LE5001: Marketing the Leisure Experience
| Module Title | Marketing the Leisure Experience |
|---|---|
| Module Code | LE5001 |
| Module Tutor | John Colvin |
| School | Leisure |
| CAT Points | 15 |
| Level of Study | 5 |
| Pre-requisites | Before taking this module you must pass LE4001 |
| Co-requisites | None |
| Restrictions | Cannot be counted with HPM205 |
| Brief Description | This marketing module builds on the concepts introduced in LE4001 and provides students with an understanding of the principles and practice of both services, and experiential, marketing in the leisure, tourism, hospitality, sport and events sectors. |
| Indicative Syllabus | - This is the second of a suite of multi-disciplinary modules – LE4001, LE5001 and LE6001 - that run through each of the management programmes in the School of Leisure portfolio. The module will cover a range of marketing theories and models. Beginning by establishing underpinning principles of product marketing, moving onto to the challenge of services marketing and latterly evaluating the experiential marketing paradigm. |
| Learning Outcomes | A student passing this module should be able to:
|
| Learning and Teaching Activities | Scheduled Contact Hours: 36 Independent Learning Hours: 114 |
| Assessment (For further details see the Module Guide) | 001: 70% Coursework: Group work, standard, written: 4000 words or equivalent 002: 30% Coursework: Individual, standard written: 1000 words or equivalent |
| Special Assessment Requirements | |
| Indicative Resources | The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide. |
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