Course Resources Archive

This module introduces an integrated approach to the study of societal values, culture, lifestyles, ethics and consumption in the leisure sector.

The module establishes a theoretical underpinning in society’s consumption of leisure products/services, using a range of academic and management ideas. It introduces the antecedents and contemporary drivers of consumer behaviour, and the challenges of managing it in an environment that increasingly emphasises the ethical and sustainable dimensions of people’s leisure behaviour and consumption patterns. Perspectives are derived from the fields of sociology, psychology, ethics, and sustainability, to situate the consumer behaviour concept, and to identify how providers respond to people as their consumers, and potential consumers.

A student passing this module should be able to

1. Describe conceptual differences in consumers’ experiences of service provision.
2. Understand the value of the sectors to consumers in society.
3. Explain the wider theoretical underpinnings of consumer behaviour in the service sector.
4. Demonstrate an understanding of how consumers’ behaviour impacts upon,and shapes, the provision of leisure products/services
5. Explain the development of the marketing concept.

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.