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Undergraduate Module Descriptors 2012/13
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HPM331: Strategic Restaurant Management

Module Title Strategic Restaurant Management
Module Code HPM331
Module Tutor Kevin Fields
School Leisure
CAT Points 15
Level of Study 6
Pre-requisites Before taking this module you must pass HPM231
Co-requisites None
Restrictions None
Brief Description The module builds upon the learning from level II and III, enabling students to take a longer-term strategic view of the restaurant industry, evaluating and analysing existing market conditions in order to interpret opportunities for the future.
Indicative Syllabus This module studies and interprets real life scenarios to build composite pictures of existing businesses and practices in preparation for analysing and evaluating the potential success of new business opportunities.
Learning Outcomes

i. Knowledge and Understanding
On completion of this module students should be able to:
a) Evidence the ability to critically assess the current market place and the diversity of operators currently comprising the restaurant industry, in relation to scope of operation and profitability.
b) Critically evaluate business opportunities involving both new concepts and existing concepts currently underutilised.
c) Critically assess the complex financial issues involved in capital investment in the restaurant industry, including assessments of financial risk.
d) Critically evaluate the non-financial risk elements involved in restaurant development, new or existing, in relation to brand identities and opportunity cost.
e) Demonstrate a comprehensive and critical understanding of business ethics in relation to both suppliers and customers.



ii Skills
Students will be given the opportunity to develop their key skills in the following areas during the course of this module:
a) Communication and literacy
b) Problem solving
c) Independent learning and working
d) ICT
Learning and Teaching Activities Lectures 12%, student led seminars 4%, independent study and assignment preparation 84%
Assessment (For further details see the Module Guide) 001: 50% Coursework: Standard (2000 words or equivalent)
002: 50% Coursework: Standard (2000 words or equivalent)
Special Assessment Requirements None
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

Important

Please note the course resources in this website are archived versions from previous years.

Course resources for the current years of entry are available to staff and students on Infonet.

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Course resources prior to 2012/13 can still be found in the original Maps and Descriptors Archive.

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