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Undergraduate Module Descriptors 2012/13

GRD311: Self Initiated Design/ Portfolio

Module Title Self Initiated Design/ Portfolio
Module Code GRD311
Module Tutor John Brewer
School Art and Design
CAT Points 30
Level of Study 6
Pre-requisites None
Co-requisites None
Restrictions None
Brief Description

As a Graphic Designer the design portfolio is an extension of ones personality. It can reveal a lot about the designer as a person, it can reflect their skills and knowledge base and it can also reveal the type of designer he/she may be at the time of presentation of their self-initiated design projects. This module aims to encourage students to undertake an extensive range of practical projects that will form the major part of their final portfolio. They will carefully consider the design the and presentation of their work, and to build confidence to discuss their work in a professional manner.

Indicative Syllabus

The module aims to discuss and develop the form, structure and production of their graphic design portfolio. Through a system of tutorials, students will be asked to identify their own strengths as a graphic designer and explore, compare and contrast their practical work with contemporary and historic examples of excellent practice. All students will be required to take part in a series of critiques that will allow for discussion and the exploration of a range of design approaches.

Learning Outcomes

i. Knowledge and Understanding
By the end of the module students should be able to demonstrate that they:
a) can design a portfolio that is both personal and professional
b) can analyse and value professional practice
c) can be effective in communicating their ideas and concepts



ii. Skills
By the end of the module, students should be able to demonstrate:
a) advanced design skills in the creative execution of their work
b) design and project management skills
c) verbal communication

Learning and Teaching Activities

Staff/student contact: approx 20%
Independent Study: approx 80%

Please note – staff/student contact may vary from the norm in modules with larger or smaller student numbers

Assessment (For further details see the Module Guide) 001: 100% Coursework: Project
Special Assessment Requirements None
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

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