Course Resources Archive

Experimentation with language and use of powerful typography can be key ingredients in the most successful pieces of print design.  As creative designers, the opportunities for the exploration of typographic ideas, for investigating layout and composition are a platform from which to express individuality.  As people read less and obtain more of their information from other media, contemporary readers who may be distracted by more dynamic modes of presentation will demand more responsive print material.

The module will concentrate on the exploration of a range of techniques and approaches associated with the design and construction of print design. In addition students will be required to analyse and deconstruct existing forms of print.  Emphasis will be placed on the relationship between layout, image selection and consumer requirements.  Project based work will also focus on the development of ideas and the creative execution of design concepts.  Students will be required to complete in-depth research, both written and visual, to support their practical outcomes, to explore contemporary print design and typographic traditions and formats and to express structure and narrative.

i. Knowledge and Understanding
By the end of the module students should be able to demonstrate that they:
a) recognise the creative potential of text and language
b) understand the relationship between and consumer
c) appreciate the need to challenge and explore the power of print
d) understand the relationship between language and imagery.

ii. Skills
By the end of the module, students should have developed skills in:
a) design and construction of print based design
b) planning of compositional layouts
c) creating order and structure through the management of complex information

Staff/student contact: approx 20%
Independent Study: approx 80%

Please note – staff/student contact may vary from the norm in modules with larger or smaller student numbers

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.