Course Resources Archive

What is the difference between a brand and a brand identity, what decisions need to be made in order to create effective brand communications?  What strategies are developed in order to establish the foundations of a successful brand? This module aims to explore and examine a range of methodologies and pathways used in successful brand development.

This module provides an insight into the creative industry and the development of brand identities.   Students will be required to explore and develop effective and creative strategies in order to build awareness of what a successful brand needs to achieve. The module will commence with an introduction to advertising, branding and packaging and the consumer.  It will also examine how brands have become an integral part of our contemporary society. Students will be encouraged to explore the power of advertising and packaging, through research and practical projects and will be required to deliver a wide range of creative solutions.

i. Knowledge and Understanding
By the end of the module students should be able to demonstrate that they:
a) identify the conceptualisation process behind creating brands
b) appreciate the process in applying a brand to a number of communication strategies
c) can analyse the relationship between the brand and the consumer

ii. Skills
By the end of the module, students should have developed skills in:
a) presentation and communication of ideas and concepts
b) the creative execution of ideas and concepts

Staff/student contact: approx 20%
Independent Study: approx 80%

Please note – staff/student contact may vary from the norm in modules with larger or smaller student numbers

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.