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Postgraduate Module Descriptors 2012/13

FSE403: Animated Media

Module Title Animated Media
Module Code FSE403
Module Tutor Justin Crouch
School Media
CAT Points 15
Level of Study 7
Pre-requisites None
Co-requisites None
Restrictions None
Brief Description

This module considers the wider big business of successful animation, Anime and Hollywood CGI, the more local and national independents, alongside the emerging digital creatives who are using multi-platform distribution systems to disseminate their art.

Indicative Syllabus

National animation industries have long performed an important function in the history, business and culture of audio-visual media, but on a global scale America has saturated the market. This media “imperialism” has recently been challenged through the global emergence of Japanese Anime, and of particular interest are the fan cultures that fuelled this emergence, first through the sharing of private VHS collections and lately the organisation of internet fan sites. At the same time new digital technologies – such as Flash software – are liberating independent animation from its labour-intensive past and the internet is providing a new means for distributing and exhibiting work. Whilst this does not necessarily provide the independent or amateur producer with income, the new democracy of independent production places the local animator on a global stage. This module offers students the opportunity to critically investigate these developments from a national, local and global perspective as well as understand the particular contexts of production, distribution and exhibition. Specific consideration will be placed upon the context of the animated film within the internet age, the independent and studio film, fan sites and personal/small industry web practices.

Learning Outcomes

On successful completion of the module students should be able to:

i. Systematically evaluate the contribution of digital platforms to the establishment of independent animation in a critical and detailed manner
ii. Thoroughly demonstrate a detailed understanding of the relationship between the internet, fan cultures and global animation industries 
iii. Comprehensively analyse the differences and similarities between national, local and global animation practices
iv. Work individually and cooperatively in the synthesis and analysis of extensive independent research data



Learning and Teaching Activities

24 hours contact time, including lectures and seminars.
126 hours independent study.

Assessment (For further details see the Module Guide) 001: 50% Coursework: Standard: 2250 words or equivalent
002: 50% Coursework: Group presentation (15 minutes) and written reflection
Special Assessment Requirements None
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

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