Course Resources Archive
CT6016: Digital Web Marketing
Module Title | Digital Web Marketing |
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Module Code | CT6016 |
Module Tutor | Nina Reeves |
School | Computing and Technology |
CAT Points | 15 |
Level of Study | 6 |
Pre-requisites | Before taking this module you must pass MU210 or pass MU220 or pass CT5011 or pass CT5012 |
Co-requisites | None |
Restrictions | Cannot be counted with module MU308 |
Brief Description | This module investigates the role of web-based digital methods in marketing. It introduces the value of computer-based multimedia as well as the web as a vehicle for the development of multimedia systems used for presentation, display and promotion. The module will emphasize design requirements for multimedia marketing applications, but will also look at digital methods for the capture, management and automated use of information on customers for Customer Relationship Management. |
Indicative Syllabus | This module covers the theory and practical use of digital multimedia as a means for presenting information in the market and measuring its effectiveness. It covers a variety of platforms including interactive ‘kiosks’, software distribution, the Internet, mobile devices and web 2.0 as marketing channels. The module allows students to develop a multimedia marketing strategy for a specific case as well as the exemplar materials and evaluation will look at the effectiveness of a variety of designs of multimedia applications for marketing strategy as well as the advantages and disadvantages of digital approaches. |
Learning Outcomes | A student passing this module should be able to:
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Learning and Teaching Activities | Scheduled Contact Hours: 24 Independent Learning Hours: 126 |
Assessment (For further details see the Module Guide) | 001: 100% Coursework: Group work, other: 2000 words or equivalent |
Special Assessment Requirements | |
Indicative Resources | The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide. |