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Undergraduate Module Descriptors 2012/13

AD6763: The Professional Photographer

Module Title The Professional Photographer
Module Code AD6763
Module Tutor Matthew Murray
School Art and Design
CAT Points 30
Level of Study 6
Pre-requisites None
Co-requisites None
Restrictions None
Brief Description

The module aim is to develop a professional standard portfolio, engage in self- promotion, develop presentation skills, develop skills in exhibiting individual and group work, develop networking skills and engagement with potential clients. Preparation for the BIPP PQP (the British Institute of Professional Photography Professional Qualifying Programme) is available to students in this module - students are required to pay a fee to register.

Indicative Syllabus

Students will produce printed and online professional standard portfolios, build a network of professional contacts, prepare material for self-promotion both printed and online, undertake entry to Professional Photography Organisations, International Competitions, and undertake exhibition, marketing and syndication of their work.

Learning Outcomes

A student passing this module should be able to

  1. demonstrate an advanced understanding of contemporary professional methods of presentation, self- promotion, marketing and syndication including the production of a professional portfolio and organising exhibitions, including budgeting, sponsorship, P.R., press releases, catalogues, archiving and sales.
  2. demonstrate excellent self –motivation / direction, time keeping and presentation skills. To develop confidence and research skills, strong communication skills and take an active part in class debates.
  3. demonstrate a high level of independent creative thinking, ideas generation and problem solving to meet a defined brief and deadline. To make informed judgments and opinions of your own and other’s work and reflect on past learning and undertake personal skills audits and skills action planning.
  4. Research, negotiate and undertake appropriate work experience and professional liaison and engage with the leading professional photographic bodies – the course offers the opportunity for students to undertake an accreditation assessment by the British Institute of Professional Photographers
  5. Fully understand their potential career and graduate progressions and demonstrate a sound knowledge of personal attributes, skills and abilities as they relate to professional employment or freelance employment.
Learning and Teaching Activities Scheduled Contact Hours: 60
Independent Learning Hours: 240
Assessment (For further details see the Module Guide) 001: 100% Coursework: Individual, portfolio: Portfolio
Special Assessment Requirements
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

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