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Undergraduate Module Descriptors 2012/13

AD6510: Olio: student publication

Module Title Olio: student publication
Module Code AD6510
Module Tutor Kieren Phelps
School Art and Design
CAT Points 15
Level of Study 6
Pre-requisites None
Co-requisites None
Restrictions None
Brief Description

This project is structured to reflect the real and professional demands, scope and technical requirements of producing editorial illustration; i.e. illustration for publication in magazines, books and journals for print.

Students will respond to a given text and produce rough ideas and finished artwork files to a schedule and with consideration of print and reproduction issues, technique and appropriateness for purpose and format

Indicative Syllabus -

Students will be given a short text, with an indicative brief outlining a methodology by which original narrative solutions will be generated. The initial period of intensive idea generation will be accompanied by a series of workshops in Adobe InDesign, four-colour process printing, imposition, pagination, collation and binding of Olio magazine, and related issues such as colour reproduction on print- (CMYK) and screen(RGB) -based media. The ideas will be presented in a real-time, experiential context in a ‘commission by client’ role play. The student will be assessed on their professional attitude and conduct, correct technical presentation and their original, appropriate and resolved editorial illustrations, rendered in a technique suitable for CMYK print production.

Learning Outcomes

A student passing this module should be able to:

1.     Critically examine and analyse the cultural and professional context and requirements of contemporary editorial Illustration practice.

2.     Demonstrate a dynamic mastery of the creative mechanisms of illustration and visually communicate complex content using both traditional skills and new technologies.

3.     Position their creative practice in an editorial illustration context, meet deadlines and demonstrate a positive, professional approach towards negotiating creative boundaries in a client-provider situation.

4.     Demonstrate a mastery of page layout, image formatting and PDF export in Adobe InDesign.

5.     Produce a print-ready PDF to specified resolution, page size and format.

6.     Offer a resolved, effective and original editorial illustration solution that answers defined communication objectives.

Learning and Teaching Activities Scheduled Contact Hours: 36
Independent Learning Hours: 114
Assessment (For further details see the Module Guide) 001: 100% Coursework: Individual, portfolio: Portfolio
Special Assessment Requirements
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

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