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Undergraduate Module Descriptors 2012/13

AD5752: Creative Portfolio Development

Module Title Creative Portfolio Development
Module Code AD5752
Module Tutor Trudie Ballantyne
School Art and Design
CAT Points 15
Level of Study 5
Pre-requisites None
Co-requisites None
Restrictions Available only to students taking Photography: Editorial and Advertising.
Brief Description

The module aim is to provide experience upon which students can make informed judgments about their creative development. The module provides the opportunity for each second year student to begin to establish a chosen area or areas of Photographic Practice and to begin to build their portfolio.

Indicative Syllabus

Through a series of briefs students will explore a range of different photographic disciplines before undertaking a negotiated independent study project or projects to produce a body of practical work. Students will be expected to negotiate, and thereafter initiate their Independent Study project(s) with the advice of the module tutor. This will conclude with the production of an individual portfolio and an end of module exhibition.

Learning Outcomes

By the end of the module students should be able to achieve and demonstrate that they have:

 

1) A comprehensive understanding of the various applications of creative editorial and advertising photography as a means of communication, including its historic context and the work of contemporary practitioners. Understand the arguments and debates over the ethics, impact and importance of new media.

2) Independent creative thinking, ideas generation and problem solving to meet a defined brief and deadline. To make informed judgments and opinions of your own and other’s work and reflect on past learning and undertake personal skills audits and skills action planning.

3) Contemporary professional methods of presentation, self- promotion, marketing and syndication including the production of a professional portfolio and organising exhibitions, including press releases, catalogues, archiving and sales.

4) Excellent self –motivation / direction, time keeping and presentation skills. To develop confidence and research skills, strong communication skills and take an active part in class debates.

5) Potential career and graduate progressions and demonstrate a sound knowledge of personal attributes, skills and abilities as they relate to professional employment or freelance employment.

Learning and Teaching Activities Scheduled Contact Hours: 36
Independent Learning Hours: 114
Assessment (For further details see the Module Guide) 001: 100% Coursework: Individual, portfolio:

Portfolio & Exhibition


Special Assessment Requirements
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

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