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Undergraduate Module Descriptors 2012/13
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AC6006: Business Strategy

Module Title Business Strategy
Module Code AC6006
Module Tutor Rhian Dow
School Accounting and Law
CAT Points 15
Level of Study 6
Pre-requisites Before taking this module you must pass AC5010 and pass AC5020
Co-requisites None
Restrictions None
Brief Description

The module aims to provide students with an understanding of how businesses develop and implement strategy, considering both external factors and internal ambitions which may impact on strategic development.

Indicative Syllabus

The module will offer students the opportunity to evaluate a business’s purpose in terms of its mission statement, objectives and critical success factors. Positional analysis will be used to evaluate governance, risk management and financial implications of alternative strategic choices for a business, and external and internal factors which could affect chosen strategies will be considered.
Learning Outcomes

A student passing this module should be able to

  1.  Identify and critically analyse the consequences of a business’s current objectives, market position and direction: (PLO1)
  2. Evaluate the likely consequences of strategic choices and recommend strategies to meet the objectives of a business,(PLO3, PLO5)
  3. Develop a business plan to achieve a business’s strategic objective, recommend an appropriate organisational structure, and evaluate the process of effective change management. (PLO5, PLO8)
Learning and Teaching Activities Scheduled Contact Hours: 30
Independent Learning Hours: 120
Assessment (For further details see the Module Guide) 001: 100% Written Exam: End of year, unseen, closed book: 3.00 hours
Special Assessment Requirements
Indicative Resources

The Library Catalogue contains full details of the current reading list for this module. Further details may also be found in the Module Guide.

Important

Please note the course resources in this website are archived versions from previous years.

Course resources for the current years of entry are available to staff and students on Infonet.

Prospective students should use our Courses information as a starting point.

Old Archive

Course resources prior to 2012/13 can still be found in the original Maps and Descriptors Archive.

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